LED high speed development Don't make industry "miserable industr

来源：LED网/互联网　　时间：2014-12-01 [编辑：lurena]

LED industry like LED light show, with attractive appeal, but also makes huge competition burned industry, how to break a fierce price war, fight our way out in the red sea market, will need to be refined through time.
LED lighting into high-growth development demand, it is estimated that LED lighting shipments after shipment to double in 2014, in 2015 the overall shipments are expected to continue to multiply growth, but because the market price competition is intense, the LED industry thinks, if the LED lighting production estimation, growth up to 3 to about 2015, in other words, the product price drop at about 35%.
Observed in recent years, LED the development of the industry changes fast, owners themselves are often difficult to grasp, vaguely remember several operators to shout out "ten years no clouds industry", "3 years gold period" vision of the beautiful, before long, "dark clouds", "winter", "dark ages" and even "miserable inheritance" followed, orders often speaking to, say come away.
Unpredictable and Korea samsung factory in the face of the market has gradually fade out, mainland China has backed by abundant fund, the expansion has continued to sit.Taiwan like squeezed sandwiches, from the day on the factory and Europe and the United States patent pot metal, with low prices in China under rob, Taiwan factory how to break through, mergers and acquisitions, alliances, transformation, each have a coup, but still need some time to the refinement.
Asia LED plant resources in Japan, most days and (Nichia), Toyota synthesis (TG) patents and technology such as energy, in Japan, Europe, and advanced application market, a high share.Day factory, however, there is also a topic, such as the mainland market is rarely USES the Japanese grain, unless the customer specified.
In addition, the factory in the advantage of high-order market began to change.Apple iPhone use LED backlight grain, in the past for days and dominance.This year the iPhone 6 from three vendors, including crystal electricity once named Taiwan factory.Industry insiders said, in line with the dispersion of the apple supplier strategy, also reflect the factory faces challenges, form changes also contributed to set cooperation space is increasing.
According to research firm LEDinside estimates, the global lighting market scale will reach $2015 in 82.1 billion, the LED lighting market scale will reach $25.7 billion, 31% market penetration, among them, Europe is still the largest area accounts for 23%, followed by proportion about 21%, mainland China and the United States market occupies 19% market share, respectively, of the top three LED lighting area in the global market.
Although Europe did not see massive subsidies, but its high price and cultural differences in light, LED commercial lighting and outdoor building lighting market demand.
China as a global lighting products manufacturing heartland, plus the cost advantage and complete supply chain, there is more competition in the market relative to other markets, no matter the brand manufacturer, contract manufacturer and packaging manufacturers, or emerging lighting manufacturers, in addition to a sharp rise in the LED lighting penetration rate, the development of the marketing channel is also a major development projects in the future.
Fierce price war in recent years, although LED manufacturers with rapidly expanding production capacity, output value but did not see clearly to pull up, can only maintain smooth, even profit performance as the industry supply and demand fluctuation ups and downs, whirlpool not to be left to the market, the industry can only follow bargaining single expanding city accounted for.